Frownies Announces Leadership Transition as Fifth Generation Steps Into CEO Role

DAYTON, OHIO / ACCESS Newswire / September 29, 2025 / Frownies, the 136-year-old family-owned beauty brand that has helped generations look and feel their best, today announced a leadership transition. After more than 25 years of dedication and heart, Kat Wright will retire from her role as President on September 1, 2025.

Wright has been instrumental in shaping the Frownies skincare line, expanding the company’s reach, and carrying forward the legacy of beauty solutions rooted in family tradition. Her expertise in natural ingredients and her passion for wellness have been foundational to the brand’s success and enduring relevance.

As part of this transition, the Frownies Board of Directors has appointed Helen Morrison as President and Chief Executive Officer. Morrison, the great-great-granddaughter of founder Margaret Krosen, represents the fifth generation of female leadership within the company.

“Kathy’s leadership and dedication have left an indelible mark on this company,” said Norman Wright, Chairman of the Board. “We are grateful for her years of service and the foundation she has built. The Board has full confidence in Helen’s ability to guide Frownies forward while staying true to the values that have sustained the brand for more than a Century.”

“They say business isn’t personal, but for me it always has been because I’m following in the footsteps of my grandmother and her grandmother, and the generations of women before me. To stand among them and now lead this company is such a special privilege. My commitment is to care deeply for our customers, our employees, and the mission of Frownies as we step into this next chapter together,” said Helen Morrison.

This transition comes at an exciting time for Frownies. The brand is expanding its skincare collection with new innovations while also deepening its connection to a loyal and growing community. Building on more than a century of trust and recent viral momentum, Frownies remains committed to offering simple, effective skincare products – and to helping people of all ages feel confident in their skin.

“This role is deeply meaningful to me. It’s about honoring the women who came before me and the community that has believed in us for more than a century. Leading Frownies is both the greatest privilege and the greatest responsibility, and I am committed to serving our customers and our employees with the same love and care that has defined this brand for 136 years,” Morrison added.

About Frownies
Family-owned since 1889, Frownies has been a cult favorite for over 135 years. Known as the original beauty-sleep secret, Frownies’ iconic Facial Patches and growing line of skincare offer effective alternatives to invasive cosmetic procedures. Passed down by five generations of women, Frownies continues to make waves by blending authenticity, innovation, and a fiercely loyal community that spans the globe. Visit http://frownies.com to learn more.

SOURCE: Frownies

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